Headspace
Headspace will host an “airport takeover,” including branded luggage trolley, branded cell phone charging stations, and signage near the baggage carousel.
The luggage signage and trollies near the baggage carousel indicate that while Headspace can’t solve every problem, it can take some of the weight off your shoulders and make every day a little easier.
The branded cell phone charging stations remind people that taking a break from excessive cell phone usage is a good idea. On one side of the charging station will be the static graphic, and on the other side, a looped breathing rhythm gif will play.
Art Director/Copywriter: Atenas Vijil & Morgan Martinez
Awards:
-Graphis New Talent Annual 2023 Advertising Silver
-Best Integrated Campaign SMU Portfolio Night