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CoreChef x La Colonia Knife Collection

Integrated campaign for La Colonia, Honduras' largest supermarket chain, promoting the launch of their new CoreChef knife collection.

Creative (Copy & Art): Atenas Vijil

Creative Director: Mariel Rendón

Agency: Publicidad Comercial MullenLowe Honduras

Role:

• Developed the campaign concept, copy, and art direction.

• Led creative presentations to the client.

• Managed creative alignment throughout pre-production.

• Collaborated directly with the production company to translate the creative vision into execution.

• Oversaw the creative execution during production & post-production, ensuring consistency from concept to final delivery.