DE HONDURAS A HONDURAS

Integrated 360° campaign for Loveo, a remittance service in Honduras, promoting fast, fee-free domestic money transfers and cash withdrawals through Punto Loto locations nationwide.

Creative (Copy & Art): Atenas Vijil

Creative Director: Mariel Rendón

Agency: Publicidad Comercial MullenLowe Honduras

Role

• Co-developed the campaign concept and creative platform alongside the Creative Director.

• Led copywriting and contributed to the campaign's art direction across all campaign touchpoints.

• Wrote copy and scripts for TV, radio, digital, social media, POS, and customer education materials.

• Conceptualized the campaign's experiential activations and supervised on-site execution.

• Presented creative work to the client and collaborated with production partners to bring the campaign to life.

• Ensured creative consistency from concept development through final execution.

Deliverables

• TV Commercials, Radio Spots, Spotify Audio Ads, Social Media Ads, Programmatic Display Ads, Out of Home (OOH), In-Store Digital Screens, Point-of-Sale (POS) Materials, Experiential Activations, Event Branding & Environmental Graphics & Customer Education Materials.