SE TRATA DE VOS

Integrated brand campaign for CEUTEC, reinforcing the institution's student-centered approach and highlighting the transformative impact of higher education.

Creative (Copy & Art): Atenas Vijil

Creative Director: Mariel Rendón

Agency: Publicidad Comercial MullenLowe Honduras

Role:

• Supported the creative development of the campaign across concept, copy, and art direction.

• Participated throughout pre-production, production, and post-production to ensure creative consistency.

• Collaborated with the production company to bring the creative vision to life.

• Developed copy for TV, radio, digital, social media, and out-of-home advertising.

Deliverables:

• TV Commercial, Radio, Social Media Ads, Out-of-Home, Print Materials & Campaign Copywriting