Integrated 360° World Cup promo campaign for Loveo, a remittance service in Honduras, promoting fee-free money transfers within Honduras and rewarding customers with L200 for every eligible MoneyGram remittance collected through Loveo.

Creative (Copy & Art): Atenas Vijil

Creative Director: Mariel Rendón

Agency: Publicidad Comercial MullenLowe Honduras

Role:

• Developed the campaign concept, creative platform, copy, and art direction.

• Created the "Goleo con Loveo" campaign, connecting the passion of football with the experience of sending and receiving remittances.

• Led creative presentations and campaign reviews with the client.

• Managed creative alignment throughout pre-production.

• Collaborated directly with the production company to translate the creative vision into execution.

• Oversaw creative execution during production, ensuring consistency from concept through final delivery across every touchpoint.

• Deliverables:

• TV Commercials, Radio Spots, Spotify Audio Ads, Programmatic Display Ads, Social Media Campaign, Digital Advertising, Outdoor Advertising (OOH), Football Match Broadcast Ribbon Boards, In-Store Digital Screens, Point-of-Sale (POS) Materials & Campaign Jingle